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![]() For videos from HD to 8K, which usually takes 4-5 seconds for each frame.Instagram and Facebook users in Europe now have a choice to opt out of targeted ads if they pay for a monthly subscription. Parent company Meta ( META) announced Monday that users in the European Union, as well as Iceland, Liechtenstein, Norway and Switzerland, could purchase a monthly plan to access the platforms without ads for €9.99 ($10.60) on the web or €12.99 ($13.78) on iOS and Android. Starting in March, an additional monthly fee of €6 ($6.37) on the web and €8 ($8.48) on iOS and Android will be applied for each additional account listed in a user’s Account Center, the company said. The offerings are part of an effort to comply with multiple European regulations aimed at curbing US technology companies’ use of personalized ads. Over the last year, the EU has tightened its rules and will soon require Big Tech companies to ask users for their consent around such advertising. In July, a court ruled that tech companies could use subscription models as a way of obtaining such consent, including asking users if they wanted to access Facebook and Instagram without advertising for a fee. ![]() Users will still be able to use Instagram and Facebook for free but will continue to see ads. The plans do not apply to users outside of Europe.
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